Stories
Business blogging in 2024? Here’s why we think it’s still important
**Updated for 2024**
Why are blogs necessary? How has AI impacted blogging? Here are some reasons why you still need a blog for your business, and some tips on how to make it stand as a key pillar of your content marketing strategy.
Content project management lessons from The Beatles
**Updated for 2024**
There are a ton of great lessons and takeaways about content marketing and content project management that can be learned from the Disney+ documentary “The Beatles: Get Back!”. What about AI? Yep, we can learn something about that too.
Evolving Your Content with Led Zeppelin
Discover the impact of Led Zeppelin's "Houses of the Holy" at 50! Learn about the band’s musical evolution and the content marketing lessons we can take from this iconic record.
Storytelling and Content Experiences with Thin Lizzy
Listen to this podcast to discover content creation lessons from Thin Lizzy's Phil Lynott - blending storytelling, authenticity, and audience connection for a memorable experience.
The Dark Side of Making Great Content
Discover why Pink Floyd's The Dark Side of the Moon remains a cultural icon. Explore its themes and gain insights to elevate your content creation.
More Human Than Human…?
Listen to the podcast to find out about how generative AI tools like ChatGPT work, how pattern recognition in the human mind leads to the personification of AI tools, and the potentially negative implications of personifying digital tools like ChatGPT.
Creative Perspectives from Rick Rubin
The Creative Act: A Way of Being by Rick Rubin is a must-read for anyone in the era of AI-generated content. Rubin gives insight into his own creative process, including how he finds inspiration and how to filter information from the world around us. This book will help you create unique, differentiating content and stories that will set you apart from AI.
Can Writer Make You a Better Writer?
Listen to the podcast to find out what Writer (writer.com) is and what it can do for writers and writing teams, as well as features of Writer that may set it apart from similar platforms like Grammarly and Jasper. We also pay tribute to David Crosby and remember him for his importance to creativity, songwriting, and rock and roll.
His Tone Came From His Fingers
Jeff Beck had the unique ability to connect with audiences on an emotional level. He pushed the boundaries of what was possible in music. Join us as we find out why Beck was able to be so inspirational, yet un-copyable - and how we can be too with our digital content creation.
The Long and Winding Road of Managing Content Marketing Projects
Listen to the podcast to find out how to lean on your roots (musical or otherwise) to create better content, why managing content projects is hard, how to revise your workflow to create more realistic expectations, why you should never be afraid to try new things in content marketing (hint: A.I.), and more!